School of Business Faculty Present at SEDSI Conference

Dr. Metz presenting Hild and RayThe Lincoln Memorial University (LMU) School of Business proudly announces the achievements of faculty members at the Southeast Decision Sciences Institute (SEDSI) Annual Conference held in Charleston, South Carolina.


Dr. Kelsey Metz, Dr. Cheryl Hild, and Dr. Joshua Ray showcased insights in “Ethical Considerations with the Use of Big Data and AI for Market Segmentation and Targeting Strategies.”


Hild and Ray presented “From Tools to Decisions: Developing Analytical Thinking in the Classroom,” emphasizing LMU's commitment to fostering critical thinking skills among its students. Moreover, Ray, alongside students from the Doctor of Business Administration (DBA) program at LMU – Blaze Bowers, Adam Brambley, and Kevin Hinkle – shared insights on “Strategic Flexibility and Higher Education,” further demonstrating the collaborative and impactful research environment fostered at LMU.


Dr. LaneDr. Richard Lane’s presentation on “Leadership: Strategies to Mitigate Attrition Within a Call Center Environment” underscored LMU's dedication to academic excellence and real-world problem-solving.


SEDSI is the southern member of the Decision Sciences Institute; a multi-disciplinary international association dedicated to advancing knowledge and improving instruction in all business and related disciplines. For more information, please feel free to visit SEDSI website at 


For more information about the Lincoln Memorial University School of Business, please visit 


Lincoln Memorial University is a values-based learning community dedicated to providing educational experiences in liberal arts and professional studies. The main campus is in Harrogate, Tennessee. For more information about the undergraduate and graduate programs available at LMU, contact the Office of Admissions at 423-869-6280 or email at
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