The following are examples of information that may be collected in aggregate to provide communications staff, site owners, content managers, designers, and IT specialists insight into visitor behavior for the purpose of improving university websites and access to university information.
- The Internet Protocol (IP) address of the computer and name of the Internet domain used to access the Internet;
- IP addresses of websites linking directly to sites within the lmunet.edu domain;
- The date and time a site was accessed within the lmunet.edu domain;
- Pages visited (“requested”) during this session;
- Web browser and operating system used to access a site within the lmunet.edu domain;
- Device used to access a site within the lmunet.edu domain.
Lincoln Memorial University websites commonly use one of the following methods to collect this data:
Cookies are files that many websites transfer to users’ web browsers to enable the site to deliver personalized services or to provide persistent authentication. The information contained in a cookie typically includes information collected automatically by the web server and/or information provided voluntarily by the user. Our website uses persistent cookies in conjunction with a third party technology partner to analyze search engine usage and web traffic patterns. This information is used in the
aggregate to monitor and enhance our web pages. It is not used to track the usage patterns of individual users. Users may set preferences regarding the storage of cookies within their individual web browsers, which can also be used to remove stored cookies.
Third‐party Tracking (e.g. Google Analytics)
Many websites within the lmunet.edu domain use Google Analytics to collect visitor data in aggregate. This data is also collected using cookies set by Google. See Google’s privacy and terms with regard to partner sites for more info: google.com/policies/privacy/partners/The Lincoln Memorial University may also transmit non‐Personally identifiable information (NPII) collected by third‐party tracking services (cookies) to other third parties (e.g. Facebook) so that you may see messages from the university when you visit other websites outside of the lmunet.edu domain. Users can opt‐out of the collection and use of information for ad targeting by blocking third party cookies and tracking mechanisms via browser or operating system settings, browser plugins, or using a service such as aboutads.info/choices or youronlinechoices.eu/.
All web servers collect very basic visitor information to monitor site usage and performance.