The Market Sales Leader (MSL) is responsible for achieving sales growth and freshness,
people growth, market share growth, and customer relationship and growth and brand
health by creating sales opportunities, leading the execution of DSD Excellence and
ensuring critical field sales initiatives are developed, managed and executed effectively
in the marketplace. Additional responsibilities may include leading the execution
of DSD route sales in the market and supporting the attainment of world-class sales
centers in rural markets.
The MSL will lead execution of the sales Direct Store Delivery Excellence (DSDE) Playbook
throughout the marketplace in service of the Frontline sales force with the objective
of driving growth of our people and the business.
The MSL coaches and supports the direct frontline as they execute, prospect and pursue
new business, recommend appropriate solutions for each customer, grow existing customer
accounts and ensure customer retention.
The MSL will use their leadership and sales expertise to own stewardship of our brands
in stores, deliver world-class sales and merchandising, meet clients’ critical needs
and provide nutritious and delicious baked goods and snacks for all consumers. Take
pride in the platform to foster the personal and professional growth of the team within
a highly productive and deeply humane purpose.
Key Job Responsibilities:
Mindsets & Behaviors
Embraces, embodies and leads DSDE practices and acts upon the vision and values of
BBU on a daily basis
Exemplifies the characteristics of BBU and its brands and extends those brand values
through daily activities and leadership and interactions in the workplace
Establishes team goals and communicates them to help achieve performance targets
Fosters an atmosphere of continuous improvement to include the development of self,
teams, and work processes. Embraces the value of constant improvement to take appropriate
actions that result in demonstrated, constructive change
Roles & Responsibilities
Develops strategic plans to deliver on sales targets in order to grow overall business
within existing accounts and pursues business relationships with expansion customers
to generate new business.
Establishes store-level growth plans that connect to the Zone objectives for revenue,
freshness, and realization; while building customer relationships that align with
planned store level growth goals. Communicates plans and conducts reviews quarterly
with business partners to identify opportunities and action plans
Executes on all growth opportunities to grow market share on strategic brands through
the execution of incremental displays.
Utilizes sales data to help drive effective decisions with the frontline sales person
as well as drive brand growth with customers through the acquisition of new space
Engages sales people in all facets of planning route sales activity, including order
management, daily distribution, merchandising, promotional activity, and holiday planning
in order to meet the customers’ in store expectations.
Establishes effective customer relationships to initiate and maximize sales in retail,
restaurant, and institutional customers; ensures client retention by exceeding expectations
with new and current customers.
Engages and develops core competencies in sales people through training, coaching,
mentoring, and consistent performance feedback in order to grow overall business.
Coaches on Order Management disciplines per the DSDE Playbook to maximize freshness.
Leads consistent execution of the DSD Excellence world-class sales practices in the
Holds sales people accountable for meeting key performance targets; executes procedures
and programs to increase team productivity, team effectiveness, & quality of work.
Holds merchandisers accountable for the execution of world class merchandising and
meeting customers’ expectations for down day service.
Maintains accounts receivable, payment due balances, and Scan Based (SBT) accounts
Achieves the field safety goals; delivers on safety awareness programs accordingly
to eliminate unsafe acts, eliminate workplace injuries, and lead local organization
to achieve the goal of zero injuries.
Recruits sales professionals and supports route splits and route productivity initiatives.
Identifies potential business partners and participates in the interview process for
Additional duties as assigned
Delivers on key performance indicators for territory: revenue, VCM, returns, compliance,
store selling and average displays
Utilizes data tools to analyze business and identify store-level opportunities.
Utilizes tablet and sales data on a daily basis to drive effective decisions at store
Establishes and maintain strong customer relations exceeding customer expectations
Monitors of results against plan and taking of appropriate actions to achieve objectives
Shares performance data with store and frontline sales people
Retail Best Practices
Follows all the steps of store visit and the Golden Path Tour in store consistently
Utilizes DSDE Shelf Best Practice to ensure adherence to brand and store planograms
Utilizes DSDE Display Best Practices to drive optimal sales and world-class merchandising
Creates and acts upon secondary display opportunities within store to meet DSDE Optimal
Bachelor’s Degree in Business or related field. A combination of education, training
and experience that results in demonstrated competency to perform the work may be
Ideal candidate will possess:
3-5 years of related experience in customer relations or sales.
DSD experience is a plus.
At least 6 months experience leading and influencing others (A combination of training
and experience that results in demonstrated competency to perform the work may be
Requires excellent written and oral communication skills, as well as the ability to
effectively negotiate and influence others.
Excellent organizational and planning skills.
Computer skills and proficiency, specifically PowerPoint, Excel, and Word is required.
Must have a valid driver's license with a safe driving record.
Must be able to acquire and maintain a DOT Medical card
Bilingual - English/Spanish a plus.
Key Behavioral Competencies:
Market Sales Leader Specific Competencies:
Ability to engage and inspire frontline associates and business partners to pursue
the BBU vision for growth
Ability to expand business value opportunities, guide sales opportunities, and motivate
the frontline sales people to accomplish zone goals and targets.
Demonstrates business acumen
Ability to align performance for success
Sales Leader Core Competencies:
Ability to create a culture and team with operational capabilities to achieve BBU’s
Ability to create culture where encouragement and recognition are fundamental operational
Ability to empower and involve associates in planning and decision making.
Ability to engage and develop others through coaching.
Ability to establish objectives, ownership of work, and accountability for results.
Ability to provide vision and champion change
Ability to build credibility and lead by example
Ability to solve complex problems and make profitable decisions
Ability to Influence and inspire
Sales Professional Core Competencies:
Ability to exchange complex information effectively to reach agreement in ambiguous
or difficult situations
Ability to negotiate and communicate effectively while building trust with others.
Operates with a sense of urgency and takes initiative.
Ability to actively listen and clearly communicate to build trust.
Ability to mindfully plan in order to drive results
Ability to operate with a customer focused mindset with the intent to build mutually
The physical and mental demands described here are representative of those that must
be met by an associate to successfully perform the essential functions of this job.
Reasonable accommodations may be requested to enable individuals with disabilities
to perform the essential functions.
Able to use a variety of communication methods on frequent basis.
Use a notebook computer and standard office equipment printers, fax, phone etc.
Able to sit, stand, stoop and have use of hand motor coordination regularly.
Use various forms of transportation for extended periods of time on periodic basis.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal
employment opportunity for applicants and employees regardless of race, color, religion,
disability, gender, age, national origin, sexual orientation, gender identity, marital
status, pregnancy, veteran status, or any other classification protected by law. This
policy applies to all aspects of employment, including recruitment, hiring, promotion,
compensation, reassignment, layoff, discharge, education, training and all other working
conditions. To further the principle of equal employment opportunity, Bimbo Bakeries
USA has developed affirmative action plans for minorities and women, qualified individuals
with disabilities, and Vietnam-era and special disabled veterans and other protected