The School of Business offers an Associate of Business Administration, a Bachelor of Arts in Business, and a Bachelor of Business Administration with concentration options in Accounting, Business Analytics, Finance, General Business, Management, Marketing, and Sport Management. Additionally, minor options are available in General Business and Management Information Studies.
The BBA degree requires the completion of the business core courses (36 credit hours) and one BBA concentration (24 semester credit hours) in either Accounting, Finance, Management, Marketing, Sport Management, or General Business.
The Accounting concentration provides students with a strong foundation in accounting concepts and principles, preparing them for diverse career opportunities in the field. Students will develop knowledge in financial reporting, taxation, auditing, managerial accounting, and accounting information systems while gaining practical experience with industry-standard tools and technologies. Graduates will be prepared for careers in public accounting, corporate finance, government, and nonprofit organizations.
Bachelor of Business Administration Accounting Concentration
The Business Analytics concentration focuses on statistical analysis, business intelligence, data visualization, and programming for analytics, equipping students with the ability to transform raw data into actionable insights. Students will develop skills in business decision modeling, data mining, and database design while learning how to utilize big data and visualization tools to support strategic planning. By integrating business intelligence with advanced analytics techniques, students will learn to recognize patterns, predict trends, and optimize business performance.
Graduates of this concentration will be prepared for careers in data analysis, business intelligence, data science, operations research, market analysis, and other roles that require strong analytical and problem-solving skills in various industries.
Bachelor of Business Administration Business Analytics Concentration
The Finance concentration provides students with a strong foundation in financial management, investment analysis, banking, and international accounting. Students will develop the ability to analyze financial data, assess risks, and make strategic financial decisions. They will gain expertise in evaluating investment opportunities, managing financial markets and institutions, forecasting and budgeting, and understanding global financial regulations. Additionally, the concentration emphasizes personal and corporate financial planning, equipping students with the skills to navigate both individual and organizational financial strategies effectively.
Graduates of this concentration will be prepared for careers in financial analysis, investment banking, commercial banking, financial planning, risk management, corporate finance, and international finance.
The General Business concentration provides students with a broad and flexible business education by allowing them to take courses across multiple disciplines. Students will develop a well-rounded understanding of key business functions, including finance, marketing, management, accounting, business analytics, and information systems. This concentration requires students to select courses from at least three different areas, enabling them to tailor their studies to their career interests and develop diverse skill sets.
Graduates of this concentration will be prepared for a wide range of career opportunities in business operations, management, entrepreneurship, consulting, and other dynamic business environments that require interdisciplinary knowledge and adaptability.
Bachelor of Business Administration General Business Concentration
The Management concentration prepares students for diverse and dynamic leadership roles in the global marketplace. This concentration emphasizes critical thinking, problem-solving, and decision-making while equipping students with the skills to effectively lead teams, manage resources, and drive organizational success. Students will develop expertise in strategic planning, organizational behavior, and effective communication, enabling them to navigate complex business environments and implement innovative solutions.
Graduates of this concentration will be prepared for managerial and professional positions in a variety of industries, including corporate leadership, operations management, human resources, consulting, and entrepreneurship. With a strong foundation in management principles, students will be ready to adapt to evolving business challenges and lead organizations toward sustainable growth.
Bachelor of Business Administration Management Concentration
The Marketing concentration provides students with a comprehensive foundation in modern marketing strategies and practices, preparing them to meet the evolving needs of businesses and consumers. This concentration emphasizes key areas such as consumer behavior, brand management, digital and internet marketing, and marketing research. Students will develop specialized skills in managing communications, building customer relationships, and delivering value through strategic marketing initiatives.
By exploring topics such as advertising, market research, and digital marketing trends, students will learn how to analyze consumer insights, create effective marketing campaigns, and leverage data-driven decision-making. Graduates of this concentration will be prepared for careers in brand management, advertising, digital marketing, market research, public relations, and sales, as well as other marketing-related roles in a variety of industries.
The Sport Management concentration provides students with a foundational understanding of the sport industry while preparing them for entry-level careers through networking and hands-on experiences. This concentration covers key aspects of sport management, including public and media relations, legal and ethical considerations, governance and administration, and facility and event management. Students will explore the societal impact of sports, learn best practices for managing sporting events, and develop skills in marketing and promotion within the industry. Internship opportunities and professional networking further enhance students’ real-world understanding, preparing them to navigate the dynamic and competitive sports business environment.
Graduates of this concentration will be prepared for careers in sport marketing, event management, facility operations, athletic administration, sports media relations, and other roles within professional, collegiate, and recreational sports organizations.
Bachelor of Business Administration Sport Management Concentration
The Pre-Law (PLAW.BBA) Concentration is part of Lincoln Memorial University’s Guaranteed Professional Admission (GPA) Program, offering an accelerated pathway for high-achieving students to transition from undergraduate studies into LMU’s Duncan School of Law (DSOL). This 3+3 program allows students to complete three years of undergraduate education, fulfilling the BBA Core (42 credit hours) and all other LMU graduation requirements before beginning law school.
Upon successful completion of their first year at DSOL, students will be awarded the BBA in Pre-Law, with their first-year law courses fulfilling a 24-credit-hour Pre-Law concentration within the undergraduate degree. While this program offers a direct pathway to law school, students must still meet all academic and admission requirements set by DSOL to gain entry.
This pathway provides students with a strong foundation in business principles while accelerating their legal education, preparing them for careers in corporate law, business consulting, compliance, contract negotiation, and other legal and business-related fields. For more details on eligibility and requirements, visit the LMU GPA Program for Law.
The Bachelor of Arts (BA) in Business offers students a broad understanding of core business principles while allowing flexibility to explore complementary fields of study. This degree is ideal for students seeking a well-rounded business education that can be applied across a variety of industries or combined with other academic interests.
LMU also offers an associate-level degree program for interested students. The Associate of Business Administration (ABA) degree prepares the student to develop knowledge, understanding, critical thinking, and technical skills and abilities required in the business world.
The School of Business offers minors designed to help undergraduate students broaden their knowledge, develop complementary skills, and enhance their career readiness across a variety of disciplines.
(Open to All Majors)
The Undergraduate Applied Artificial Intelligence (AI) minor provides students from any discipline with practical, ethically grounded AI skills that enhance career readiness in today’s data-driven workforce. Emphasizing hands-on applications and real-world problem solving, the program aligns with the mission of the School of Business and Lincoln Memorial University by supporting innovation, access, and regional workforce and economic development.
(Recommended for Non-Business Majors)
The General Business minor provides students from any discipline with a broad foundation in essential business principles, including accounting, economics, finance, management, and marketing. Designed to complement a variety of academic majors, the minor equips students with practical business knowledge and skills that support career readiness, informed decision-making, and professional success across industries. This minor is recommended for those who are not pursuing a Business Undergraduate Degree.
