Semester: Spring 2004 Version: (01/18/04)

Course: BUSN 450 Strategic Management [Harrogate]

Time: Monday 6:00 – 8:45 p.m.

Room: DB 310

Instructor: Melinda G. Hickman, J.D. Office: DB 317

Telephone: 423-869-6264

E-Mail: ozlaws63@yahoo.com OR hickmanm@lmunet.edu

Webpage: http://sharepoint.lmunet.edu/hickmanm

Description: Capstone course drawing together tools from all business function areas. Develops systematic and analytical skills in strategy formulation and effective problem solving. 3 credit hours.

Prerequisite: Senior classification. [Implies completion of entire business core requirements.]

Goals: This class will help students to develop a level of understanding of

· The evaluation of current performance

· Corporate governance

· Scanning of the external environment

· Scanning of the internal corporate environment

· Analysis of strategic factors

· Generation, evaluation, and selection of the best alternative strategy

· Implementation of selected strategies

· Evaluation of implemented strategies

· Control of strategic activities

As well as a level of practice experience in

· Analytical writing

· Working in small groups

· Informal and formal presentations

Text: Essentials of Strategic Management, 3^rd Ed., Hunger and Wheelen, Prentice Hall, 2003. [ Plain font]

Cases in Strategic Management and Business Policy, 9^th Ed., Wheelen and Hunger, Prentice Hall, 2004. [Bold]

Mastering Strategy, CD, Prentice Hall, 2003. [MSCD: ]

Re Disability: “Any student with a disability requiring accommodation(s) should make an appointment with the Vice President for Student Affairs (423-869-6393) to discuss specific needs.”

Academic

Integrity: “It is the aim of the faculty of Lincoln Memorial University to foster a spirit of complete honesty and a high standard of integrity. The attempt of any student to present as her/his own any work which he/she has not honestly performed is regarded by the faculty and administration as a very serious offense and renders the offender liable to severe consequences and possible suspension:

1. Cheating: dishonesty of any kind on examinations or written assignments, unauthorized possession of examination questions, the use of unauthorized notes during an examination, obtaining information during an examination from another student, assisting others to cheat, altering grade records, or illegally entering an office are instances of cheating.

2. Plagiarism: offering the work of another as one’s own without proper acknowledgment is plagiarism; therefore, any student who fails to give credit for quotations or essentially identical material taken from books, magazines, encyclopedias, web sources or other references works, or from the these, reports, or other writing of a fellow student has committed plagiarism.”

Plagiarism: Anti-plagiarism software licensed by Lincoln Memorial University for faculty use may be used to evaluate writing assignments in this class.

Grading: A 95-100 A- 90-94

B+ 88-89 B 85-87 B- 80-84

C+ 78-79 C 75-77 C- 70-74

D+ 68-69 D 65-67 D- 60-64

F 0-59

Requirements: The final grade in this course will be based on an individual portfolio. Each component of the portfolio must be completed and must be the work of the individual student, or the work of the student group for group assignments. Each component of the portfolio will be evaluated individually, with each component requiring a minimum score of 60% out of 100%. Additionally, the entire portfolio will be evaluated as a whole, requiring a minimum overall score of 75% out of 100%.

Portfolio: Individual Components of Portfolio:

·Reviews: Homework and Quizzes 10%

n Management Theory

n Legal Environment

n Marketing Theory

n Economics

n Accounting

n Communications

n Software Applications

n Statistics

n Applied Business Math

n Managerial Finance

·Exit Examination: Major Field Test in Business 10%

·SEWS Writing Requirements (Copies of Jr. and Sr. Projects, Not graded) 0%

·Individual Chapter Homework Assignments 10%

n Handwritten Key Terms (definitions)

n Handwritten Answers to Discussion Questions

·Group Discussion Assignments 5%

·Mastering Strategy CD Assignments 15%

·Strategic Audit: Individual Case Analysis 15%

·Strategic Audit: Group Case Analysis 10%

·Presentation: Group Case Analysis 10%

Completed Portfolio: 15%

Schedule:

Date	Discussion	Assigned	DUE
01/19	Martin Luther King Day – No Class	Read: Chapter 11 Read: Appendix 11A Read: Appendix 11B Read: Appendix 11C Definitions: Chapter 11 Discussion: Chapter 11
01/26	Chapter 11: Suggestions for Case Analysis Appendix 11A: Suggested Techniques for Case Analysis and Presentation Appendix 11B: Resources for Case Research Appendix 11C: Strategic Audit of a Corporation	Read: Chapter 1 Definitions: Chapter 1 Discussion: Chapter 1 Read: Chapter 2 Definitions: Chapter 2 Discussion: Chapter 2 Review: Management Theory Review: Legal Environment Review: Marketing Theory Individual Case Study MSCD: Concepts of Strategic Management & Related work MSCD: Leadership & Governance & Related work MSCD: Vision & Mission & Related Work	Definitions: Chapter 11 Discussion: Chapter 11
02/02	Chapter 1: Basic Concepts of Strategic Management Chapter 2: Corporate Governance and Social Responsibility	Read: Chapter 3 Definitions: Chapter 3 Discussion: Chapter 3 Review: Economics Review: Accounting MSCD: External Environment & Related Work MSCD: Competitor Analysis & Related Work	Definitions: Chapter 1 Discussion: Chapter 1 Definitions: Chapter 2 Discussion: Chapter 2 Review: Management Theory Review: Legal Environment Review: Marketing Theory MSCD: Concepts of Strategic Management: Related work MSCD: Leadership & Governance: Related work MSCD: Vision & Mission: Related Work
02/09	Chapter 3: Environmental Scanning and Industry Analysis	Read: Chapter 4 Definitions: Chapter 4 Discussion: Chapter 4 Review: Communications Review: Software Applications MSCD: Internal Analysis & Related work	Definitions: Chapter 3 Discussion: Chapter 3 Review: Economics Review: Accounting Individual Case Study: I & II MSCD: External Environment: Related Work MSCD: Competitor Analysis: Related Work
02/16	Chapter 4: Internal Scanning: Organizational Analysis	Read: Chapter 5 Definitions: Chapter 5 Discussion: Chapter 5 Review: Statistics Review: Applied Business Math Review: Managerial Finance MSCD: Business Level Strategy & Related Work Group Case Study	Definitions: Chapter 4 Discussion: Chapter 4 Review: Communications Review: Software Applications MSCD: Internal Analysis: Related work
02/23	Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy	Read: Chapter 6 Definitions: Chapter 6 Discussion: Chapter 6 MSCD: Corporate Level Strategy & Related work	Definitions: Chapter 5 Discussion: Chapter 5 Review: Statistics Review: Applied Business Math Review: Managerial Finance MSCD: Business Level Strategy: Related Work
03/01	Chapter 6: Strategy Formulation: Corporate Strategy	Read: Chapter 7 Definitions: Chapter 7 Discussion: Chapter 7 MSCD: Strategic Analysis & Choice & Related Work	Definitions: Chapter 6 Discussion: Chapter 6 Individual Case Study: III & IV MSCD: Corporate Level Strategy: Related work
03/08	Major Field Exam
03/15	Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice	Read: Chapter 8 Definitions: Chapter 8 Discussion: Chapter 8	Definitions: Chapter 7 Discussion: Chapter 7 MSCD: Strategic Analysis & Choice: Related Work
03/22	Spring Break – No Class
03/29	Chapter 8: Strategy Implementation: Organizing for Action	Read: Chapter 9 Definitions: Chapter 9 Discussion: Chapter 9 MSCD: Strategic Implementation & Related work	Definitions: Chapter 8 Discussion: Chapter 8 Individual Case Study: V
04/05	Chapter 9: Strategy Implementation: Staffing and Leading	Read: Chapter 10 Definitions: Chapter 10 Discussion: Chapter 10 MSCD: Strategic Control & Related work	Definitions: Chapter 9 Discussion: Chapter 9 Individual Case Study: Appointments (during week) MSCD: Strategic Implementation: Related work
04/12	Chapter 10: Evaluation and Control		Definitions: Chapter 10 Discussion: Chapter 10 Individual Case Study: Appointments (during week) MSCD: Strategic Control: Related work
04/19	Group Presentations		Individual Case Study: Final Group Case Study: Final
04/26	Group Presentations		Portfolio
05/03	Final Examination